Wide reaching communication

3 millions euros** invested in the communication campaign

Poster advertising

• 5,000 sides in Paris and Ile-de-France

Radio

• 380commercial breaks on music and theme stations

Press

• 70 adver tising inserts in the general and specialised press, 300,000 copies of a supplement inserted in Paris Match of 23rd of april; 60,000 copies of a +upplement inserted in Home Magazine; 253,000 copies of a supplement inserted in in "Le journal de la Maison", Elle Déco, Art & décoration, Maisons & Travaux...

Television

• More than 300 schedules and broadcasts on cable TV channels: Téva, Paris Première, Cuisine TV...

Internet

• Games on femmeactuelle.fr, femina.fr, le figaro.fr...; emailing campaign with more than 150,000 contacts and sponsored links on google.fr...

Promotion

• 745,000 reduction cards distributed in banking agencies in the greater Paris region

Direct marketing

• Mail shots to 7,000 works councils and communities and 40,000 people